According to this article by Jeremy Greenfield, http://www.forbes.com/sites/jeremygreenfield/2012/08/27/are-consumers-sensitive-to-e-book-prices/ ebook pricing tells at least two distinct stories:
1. Consumers have no problem paying high (over $10) prices for ebooks
2. Consumers are very sensitive to ebook pricing and when the price comes down, they pounce on the opportunity for a less costly read.
Here are some opinions I’ve gathered from authors in the last few days.
- Pricing should reflect the length of the ebook.
- Put your first ebook out at 99 cents, and later titles at higher prices.
- A low price on an ebook means the author doesn’t value his/her work.
Here’s my take. I’ve downloaded several dozen titles for free and resist paying more than 99 cents unless the title is specialized and necessary.
With the recent DOJ settlement with three major publishers over collusion on ebook pricing, predictions are that overall the price of ebooks will come down.
What’s your take on ebook pricing? Do you look for bargains, or pay whatever is necessary for the title you’re eager to read? Are ebooks overpriced or underpriced in your opinion? Please join the discussion by leaving a comment.